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Startups are different. Whether your startup is a new venture or a new division of a larger company, your marketing needs are different from those of an existing business. Marketing efforts need to be focused around testing and collecting valuable feedback in order to fine-tune your product/service and position you for success.
We are experienced in working with startups, and we know how to work with you to maximize your chances of growth and success. Our scientific approach will help you avoid the many pitfalls that cause so many new ventures to fail. Our flair for the creative will help give your product/service a unique voice, distinguishing you from competitors.
Developing Your Identity
Who is your target audience? What pain does your product address? What needs do you fill? We’ll help you answer these questions if you haven’t already, and we’ll help you refine your answers if you have.
As a startup, it’s easy to get caught up in the product development bubble, working on iteration after iteration as you attempt to guess what features your target audience will demand. We help to take the guesswork out of product development by helping you test your minimum viable product/feature set with inexpensive, highly-targeted traffic from platforms including Adwords, Facebook, Twitter, and LinkedIn.
Testing Your Way to Success
Testing your product iterations and utilizing the validated learning acquired from these tests is the surest route to developing a successful product and a thriving business. We’ll help you interpret test data and avoid vanity metrics, concentrating on the actionable data that will help you rapidly improve your product and grow your profits.
Refining Your Messaging
As your product evolves, so must your messaging. This is where we really excel: in helping you refine your message and communicate effectively with prospects and leads through ad copy, landing pages, email campaigns, and social media.
Great messaging combined with continual testing of everything – from ads to graphic to email campaigns – is the key to achieving high conversion rates and growing profits.
Helping Your Startup Thrive
We’re there with you every step of the way, helping you through initial growing pains and inevitable rough patches and enabling your startup to not just succeed but to thrive.
We understand that startups have budgetary constraints, and we work to give you the most bang for your marketing buck. We combine rigorous split testing with a fanatical obsession with finding the lowest cost, highest quality traffic.
Ask any of our clients – we are obsessed with making their businesses grow and thrive. So if you believe your startup is the next big thing, and you are looking for a marketing partner that shares your passion and your drive to succeed, give us a call. We’ll be happy to talk and see if we’re a match.